Misk City Experiential Centre
Client: Action Impact

Proposals for a new visitor experience reflecting the essence of the new MISK city close to Riyadh in KSA.

The interactive visitor journey explains and promotes the MISK vision.

At the heart of the philosophy of the new city is the creation of a new way of living and working where individual citizens and their families can grow and develop in a rich and rewarding environment and companies and careers can build successful enterprises that in turn enrich and empower society.

At the heart of the new city are three core elements:

     • MiSK City as the new home of the MiSK Foundation.

     • The creation of a place to combine your career within the community.

     • The creation of a place to link your personal and family life with the MiSK vision of a future working and living community.

Our design is a scalable concept that will grow and change with the developing city, from an activation stage through a live growth stage to a legacy facility.

The exhibition, activity, live event and Oasis – relaxing, working and F&B areas, are arranged along a “lifeline” ravine-like feature threading its way through the centre.